GreenCents founder, Richard J. (Dick) Miller, believes that energy awareness is the first plateau to be reached by an organization on the journey to understand its “current energy reality.” Once this reality is realized, positive and sustainable outcomes are possible.

Environmental accounting and auditing services provided by GreenCents are directed toward the emerging global interest in businesses impact on the natural systems of the world. As governments, activists, and investors look for environmental solutions, all organizations are feeling pressure to track and report their impact on natural systems. GreenCents' mission is to measure the impact of businesses and other organizations on valuable natural assets. To produce a sustainable economy, a new accounting system must develop - one that measures the effect on the environment while tracking the bottom line.

It is nothing new. Knowledge and awareness are the watch words for the future. Those who understand their current energy, environmental, and political realities posses a valuable asset. GreenCents believes that those who understand will be able to succeed as the course changes to a sustainable economy.